Now I’m really getting pissed.
Excuse me for telling the truth!
This truth: Dominos makes their dough in factories and ships it to their stores several times a month. WHAT THE TRUCK, right!?
At Toppers we make our dough from true scratch every single day in the kitchen of every single restaurant. Our pizza people are makers and bakers baby!
I can’t tell you how proud we are of the decision we’ve made to continue making our dough this way. Our pizza and Topperstix are better because of it! It’s not the easiest or cheapest way to do it, that’s for sure; but we think it makes us better, and so do thousands and thousands of Toppers Pizza fanatics.
Listen, we don’t have Wall Street money to rain down the advertising. We have quality. We have that our people care and believe in what we do. We have a killer menu with bold flavors and great ingredients. (We also have great deals).
Now Domino’s is threatening us to shut up or they will “be forced to take further legal action…”. Apparently they think we shouldn’t be able to tell people about the REAL things that we do differently. This is America! Tell the truth and let the people decide.
If they don’t like us saying that they make their dough in factories and we make ours in our restaurant kitchens, then they should change the way they do it!
I recently read that the Domino’s CEO said, “Domino’s has become something closer to a tech company that sells pizza.” Ha! I agree. Your stock is kicking butt, but I’m not a fan of the way you make your pizza! Next time I want Alexa to order me a pizza with crust made in a factory, I’ll check out your newest tech! Until then I’m gonna keep getting the best pizza on earth at www.toppers.com.
Domino’s is a Wall Street darling, dough-made-in-a-factory, tech company that happens to make pizza, pizza place. They should just be proud and own and embrace that.
Toppers is the made-from-scratch, made-with-love, locally owned and fighting the good fight pizza place; and we are going to own and embrace that.
So what to do about this threat from Domino’s … I’d rather we keep our focus on pizza and providing quality to our customers, but if I can’t stand up for how we do it, no one can. Of course we have our own attorneys too. We are completely confident that what we’re saying and how we’re saying it is not only completely legal and fair, it’s the truth.
So to Domino’s, expect me to do what our tag line says: NEVER SETTLE!
Proudly representing Toppers Pizza people in 86 ass-kicking restaurants,